{ "version": "2026-10-12", "publishedOn": "2026-10-12", "sourcesCheckedOn": "2026-10-12", "cutoff": "Completed bookings through 11 October 2026; pricing-insights rollup version 5 run 12 October 2026", "tables": [ { "id": "home-sizes-booked", "title": "Which home sizes book a standard clean?", "canonical": "https://simplymaid.com.au/research/house-cleaning-statistics#home-sizes-booked", "version": "2026-10-12", "finding": "Of 2,536 customer accounts with a completed standard clean since January 2021, 58.7% booked for a home with one or two bedrooms. One-bedroom, one-bathroom homes were 17.4% of accounts but 12.2% of visits, because they booked less often.", "period": "2 January 2021–11 October 2026", "geography": "Simply Maid service areas in seven Australian cities; Sydney-heavy", "unit": "Homes (customer accounts), by size at their latest standard clean", "denominator": "2,536 customer accounts; 22,168 completed standard cleans with a recorded bedroom and bathroom count", "source": { "owner": "Simply Maid", "title": "Pricing-insights rollup (version 5) over completed bookings on both booking platforms", "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods" }, "method": "The daily pricing-insights rollup groups completed standard cleans since 1 January 2021 by customer account and keeps the bedrooms and bathrooms of each account's latest visit. Shares divide by the accounts with a recorded bedroom and bathroom count. Visit columns count the same records without grouping.", "qualification": "These are Simply Maid customers, not a survey of Australian homes. Customer accounts are not independently identified households: a customer with records on both booking platforms can count twice, and a household that moved counts at its latest home. Bedroom and bathroom counts are as booked, not inspected.", "missing": "Visits without a recorded bedroom and bathroom count are excluded; visits without a customer account are excluded from the home counts.", "weighting": "Homes are unweighted (each account once); the visit columns weight frequent customers more.", "exclusions": "Cancelled, test and staff bookings, $0 bookings and cleans refunded 90% or more are excluded, as in the pricing guides. Deep, end of lease and hourly cleans are not in these tables.", "threshold": "Each named home size has at least 20 customer accounts and 30 visits; sizes with fewer are combined as Other sizes.", "cutoff": "Completed bookings through 11 October 2026; rollup run 12 October 2026", "columns": [ "Home size", "Homes", "Share of homes (%)", "Completed visits", "Share of visits (%)" ], "rows": [ [ "2 bed, 1 bath", 562, 22.2, 5332, 24.1 ], [ "2 bed, 2 bath", 450, 17.7, 3609, 16.3 ], [ "1 bed, 1 bath", 441, 17.4, 2710, 12.2 ], [ "3 bed, 2 bath", 405, 16, 3844, 17.3 ], [ "3 bed, 1 bath", 172, 6.8, 1845, 8.3 ], [ "4 bed, 2 bath", 110, 4.3, 1187, 5.4 ], [ "3 bed, 3 bath", 87, 3.4, 825, 3.7 ], [ "5 bed, 2 bath", 54, 2.1, 350, 1.6 ], [ "4 bed, 3 bath", 48, 1.9, 499, 2.3 ], [ "6 bed, 3 bath", 46, 1.8, 222, 1 ], [ "5 bed, 3 bath", 41, 1.6, 455, 2.1 ], [ "4 bed, 1 bath", 22, 0.9, 224, 1 ], [ "Other sizes", 98, 3.9, 1066, 4.8 ] ], "chart": { "labelColumn": 0, "valueColumn": 2, "unit": "%", "max": 25 } }, { "id": "home-sizes-by-city", "title": "Bedrooms in the homes that book, by city", "canonical": "https://simplymaid.com.au/research/house-cleaning-statistics#home-sizes-by-city", "version": "2026-10-12", "finding": "Brisbane customers booked for larger homes: 38.6% of its 184 homes had one or two bedrooms, against 63.9% of 1,895 homes in Sydney and 54.4% of 285 in Melbourne.", "period": "2 January 2021–11 October 2026", "geography": "All seven Simply Maid cities together, and Sydney, Melbourne and Brisbane separately", "unit": "Homes (customer accounts) by bedrooms; the chart shows the 1–2 bedroom share", "denominator": "2,536 customer accounts across the seven cities; 1,895 in Sydney, 285 in Melbourne, 184 in Brisbane", "source": { "owner": "Simply Maid", "title": "Pricing-insights rollup (version 5) over completed bookings on both booking platforms", "url": "https://simplymaid.com.au/research/house-cleaning-statistics#research-methods" }, "method": "As for the home sizes table, grouped into one or two bedrooms, three bedrooms, and four or more. Each city's shares divide by that city's accounts with a recorded bedroom count.", "qualification": "These are Simply Maid customers, not a survey of each city's housing. A city's mix reflects where we have cleaned and who booked, not the local housing stock. Customer accounts are not independently identified households.", "missing": "Visits without a recorded bedroom and bathroom count, or without a customer account, are excluded.", "weighting": "Unweighted: each customer account counts once, at its latest home.", "exclusions": "As for the home sizes table. Perth (64 homes), Adelaide (69), Canberra (32) and the Gold Coast (10) are below the 100-home threshold and are not shown separately; they are included in the all-cities row.", "threshold": "A city is shown with at least 100 homes; each published cell has at least 20 customer accounts and 30 visits.", "cutoff": "Completed bookings through 11 October 2026; rollup run 12 October 2026", "columns": [ "City", "Homes", "1–2 bedrooms (%)", "3 bedrooms (%)", "4 or more bedrooms (%)" ], "rows": [ [ "All seven cities", 2536, 58.7, 26.4, 14.9 ], [ "Sydney", 1895, 63.9, 24.6, 11.6 ], [ "Melbourne", 285, 54.4, 30.9, 14.7 ], [ "Brisbane", 184, 38.6, 36.4, 25 ] ], "chart": { "labelColumn": 0, "valueColumn": 2, "unit": "%", "max": 100 } } ] }